Omni Tactics
Companies that want to evolve from single-/multichannel to omnichannel retailers are facing major challenges. A retailer must determine the preferred channels and delivery options to offer its products to the customers. This abundance of options gives a chance for improved service and turnover, but also positively impacts the costs. With its project ‘Omni Tactics’ VIL aims to support companies, especially SMEs, to proactively determine the servicing costs of their omnichannel choices.
status: Closed |
theme:
Last mile |
type:
Regional
If the companies are more aware of the servicing costs beforehand, they would be able to provide additional customer-oriented channels in a more calculated manner. With this approach, companies can avoid investing in e-commerce just for the sake of higher sales, while the higher logistic costs negatively affect the profits.
OPPORTUNITIES
- To build a user-friendly model that presents the opportunity for companies to determine the servicing costs of multiple omnichannel scenarios on a strategic/tactical level.
- To support companies with (future) e-commerce ambitions in making the right omnichannel strategic choices.
SPECIFIC ACTIVITIES
- To make a detailed checklist of key elements and parameters that have an important impact on the servicing costs.
- The design of the omnichannel impact model: components and structure of the logistic network, delivery times and options, relational dependencies between entities and parameters,…
- To build, test and validate the omnichannel impact model.
- To determine useful scenarios for several representative companies and to collect all relevant company data.
- Practical testing based on specific servicing cost calculations for the participating companies, making the impact of omnichannel choices comprehensible.
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