The logistics chains for online and offline sales are often completely separate. In order to meet changing customer requirements and make the process more efficient, these two logistics chains need to be integrated as far as possible. The aim of this new project is therefore the integration of the – currently separate – ‘online’ and ‘offline’ logistics.
status: Closed |
Last mile |
Conventional retailers and manufacturers are increasingly using the internet and e-shops as a sales channel, alongside distribution via physical stores. There are also some suppliers which initially used e-shops but now also make products available in physical stores (e.g. Coolblue). Each of these sales channels has/had its own specific qualities, with their users having their own specific wishes concerning offer, availability, delivery and so on.
The logistics chains for the two channels are often completely separate (= multi-channel). In order to meet changing customer requirements and make the process more efficient, these two logistics chains need to be integrated as far as possible. This is omni-channel.
Integrating online and offline logistics
The aim of this new project is the integration of the – currently separate – ‘online’ and ‘offline’ logistics.
Based on a thorough investigation and analysis of best practices in other countries, VIL aims to design the ideal omni-channel model. Following the business cases, a roadmap will be devised showing the different steps required in order to implement omni-channel logistics efficiently.
Start: February 2015
Lead time: 22 months
Aveve, bpost, Coca-Cola, DCM, Delhaize, Dockx Logistics, Dreamland, Makro, P&G, PostNL, Special Fruit and TDL Group.
Press releases (in Dutch)