The Flemish ornamental plant cultivation floriculture sector is highly export-oriented and a world market leader for specific products. The sector comprises relatively small, family-owned companies that produce various plants and flowers with specific requirements regarding shelf life, packaging, and format. The current supply chain is relatively complex and inefficient. Additionally, increasing foreign competition and the growing demand for e-commerce in both the B2B and B2C markets pose additional challenges to the sector.
Only through increased cooperation, application of a smart logistics model, and further digitalization can the Flemish floriculture industry sector meet these challenges and convert them into new opportunities for growth.
Goal
In this project, VIL will develop an innovative, digitized logistics collaboration model. The goal is to help the Flemish ornamental floriculture plant sector establish a viable business model for the future. The Flemish ornamental plant cultivation floriculture sector is a world market leader for specific products and is highly export-oriented. It consists of relatively small, family-owned companies that produce various plants and flowers with specific requirements concerning shelf life, packaging, and format.
The current supply chain is relatively complex and inefficient. In addition to increasing foreign competition, there is a growing demand for e-commerce in both the B2B and B2C markets, posing additional challenges to the sector.
The Flemish floriculture industry sector must increase cooperation, apply a smart logistics model, and further digitalize to meet these challenges and turn them into new opportunities for growth.
