Despite the fact that 2020 was a very good year for e-commerce, online sales of fresh, chilled food remain limited for the time being. The latest market figures indicate that online sales in this category are marginal for the time being but have very high growth rates. The market potential of online fresh food is great.
Goal
This project will develop guidelines for a legally sound, economically feasible and scalable logistics model, including the possibilities of integration with existing last-mile logistics. The developed guidelines can optionally be elaborated by the participants in their business cases after the project. The project looks at the possibilities in the national and international e-commerce market, both in a B2C and B2B context.