Despite the strong performance of e-commerce in 2020, online sales of fresh, chilled food remain limited at this time. However, the latest market figures indicate that this category has high growth rates, showing great market potential for online sales of fresh foods.
Goal
This project aims to create guidelines for a logistics model that is legally sound, economically feasible, and scalable. This model will also explore potential integration with existing last-mile logistics. Participants may further elaborate on these guidelines in their business cases after the project. The project will investigate the opportunities in both the national and international e-commerce market, considering both B2C and B2B contexts.